GFC/Net is a specialist financial and corporate communications network linking leading independent public relations consultancies in major financial markets around the world. (Asia Pacific, United Arab Emirates, United Kingdom, United States and Europe.)

We know that companies buying PR internationally are often frustrated by the difficulties of ensuring both co-ordinated international execution and quality control. GFC/Net assures it’s clients access to independent, local firms possessed of the specialist skills needed to successfully communicate their messages in the world’s key financial markets. These are not skills typically found in the branch offices of large international consultancies.

GFC/Net brings an alternative approach to global communications support. Our experience of working together for clients internationally has created long-term personal relationships, with effective cross-border PR based on shared values rather than centrally-directed structures that often don’t work in practice. As independent agencies, not only is our staff turnover much lower, but our strong domestic businesses enhance our local media and financial market capabilities - none of us is just working on referred business from other markets.

Our network is voluntary and non-exclusive. We all prefer to deal with each other’s agencies, but we are entirely free to work with alternative consultancies, outside of the network, whenever one of our member agencies judges it to be in a particular client’s interest. There are no introductory or referral fees between agencies. Clients can choose any agency to lead GFC/Net’s work for them, and we can bill centrally if so wished, but there is always full transparency in billing.

Clients using GFC/Net internationally include major companies and financial institutions. Our financial communications work embraces consultancy and media execution for financial results, investor relations, transaction support for IPOs, M&A and corporate restructuring. In financial services, our clients include both direct financial market participants -- such as exchanges, investment banks, brokerage firms, money managers, insurance companies and regulators -- and financial market service providers -- such as law firms, accountancy and business consultancy firms, technology and information providers, and trade associations.

To address the growing need for integrated communications across a broad range of stakeholders, our network also brings to bear complementary expertise in fields including communications consulting and strategy development, public affairs/government relations, crisis communications, issues management, design and branding, and event planning.